A café identity built on a hand-drawn signature mark and warm, honest packaging, from cold brew jars and coffee pouches to the cups people carry out of the door.
MG Café coffee with a signature.
- Project
- MG Café
- Field
- Café · Food & drink
- Services
- Identity · Packaging · Print · Signage
The mark
A signature wordmark and a family of monograms that work as well on a cup lid as on a shop sign.
Packaging
Cold brew jars, pouches and mugs share one warm palette and the same handwritten voice.
In the café
The storefront and the print bring the brand off the shelf and onto the street.
