Fine jewellery is usually shot the same way: white void, flat light. MYTHRA’s pieces carry myths, so the campaign had to feel like one. Deep shadow, skin, and a single point of light on the stone.
MYTHRA born of myth.
- Project
- MYTHRA Jewellery
- Field
- Luxury · High jewellery
- Services
- Art direction · Campaign · CGI · Film · Web
The campaign
Shot like a myth, not a catalogue. Hats, shadow and skin, with every frame built around a single point of light on the stone.
CGI films
Each piece was rebuilt in 3D and lit like a macro shoot, so a ring can rest on raw stone or turn inside a crystal cave.
The website
A dark, quiet storefront where the jewellery does the talking: twelve pieces, one mythology.
Print and identity
The mark, the posters and the stationery carry the same mythology off screen.
