Opaline is a natural skin care brand. Its identity is a light serif wordmark with an i dotted like a drop of serum, a hand-drawn sprig of leaves and soft pastel shades, one for each line.

Opaline skin, softly.

Project
The Opaline
Field
Beauty · Skin care
Services
Logo · Brand identity · Packaging
Full project on Behance ↗
01

The mark

One wordmark in three shades, peach, mint and lilac, so each range has its own colour and the same calm voice.

Opaline: the mark (1)
Opaline: the mark (2)
Opaline: the mark (3)
02

On the shelf

Frosted glass, soft caps and quiet type: the packaging lets the colour do the talking.

Opaline: on the shelf
Opaline: on the shelf (1)
Opaline: on the shelf (2)
Opaline: on the shelf (1)
Opaline: on the shelf (2)
Next projectFamestar forever play.