A card brand built around one electric blue and a cast of illustrated characters who carry the card through every touchpoint, from the card itself to the app on your wrist.
Cobalt money with character.
- Project
- Cobalt
- Field
- Fintech · Cards
- Services
- Brand identity · Illustration · Card · Packaging · Web
The characters
Every character started as a pencil sketch and a set of poses, then moved into flat colour with the brand’s blue and lime.
The card
The card is the product people hold, so it carries the boldest version of the brand, down to the box it arrives in.
Everywhere else
The same system runs through the website, the watch app and the launch campaign.
